A taste of Tomorrow. 2024 Trend forecast

As we’re looking to 2024, it’s clear that South Africa’s food industry is riding a wave of exciting changes. One trend that’s really cooking up a storm? Edible oils! These aren’t just your everyday cooking essentials; they’re at the heart of a health and sustainability revolution. Let’s dive into what’s sizzling in this space.

A Health Revolution in the South African Kitchen

So, what’s the big deal with edible oils, you ask? Well, it’s all about healthier choices. Olive oil with lower saturated fats are taking the spotlight. We’re seeing a shift towards oils that not only taste great but are kinder to our hearts. And guess what? The industry’s keeping up, innovating to create products that pack a healthier punch.

Plant-Based and Protein: 

Plant-based foods are having a moment. From the streets of Johannesburg to the beaches of Cape Town, ingredients like mushrooms and legumes are becoming the heroes of our meals, moving away from meat imitations. And for the protein lovers, there’s a growing trend towards foods rich in protein – think along the lines of tinned fish and unique dairy products.


Here in South Africa, we’re all about making a difference, right? That’s why sustainability in food choices is more than just a trend; it’s a movement. We’re seeing a rise in up-cycled foods and sustainable farming practices. It’s not just about eating well; it’s about caring for our beautiful planet.

Affordable Luxuries and Foodie Adventures:

Now, let’s talk treats. Foods like boba tea and artisanal kombucha are the new normal – little luxuries that make our days brighter. And let’s not forget the thrill of culinary tourism. Whether it’s exploring local flavours or planning a vacation around a must-try dish, food is becoming a central part of our travel stories.

Mashups and Cocktails: 

Social media’s influence on our food choices? Huge! It’s bringing us crazy-good food mashups that have everyone talking. And on the drink side, savoury cocktails are the new cool. We’re talking about flavours that challenge the norm, adding a culinary twist to our sipping experiences.

Vegetable Oils, the Versatile Must-Haves:

Back to oils – vegetable oils are the unsung heroes in our kitchens. They’re versatile, they’re healthier, and let’s face it, they make food taste amazing. Whether it’s for cooking up a storm at home or as a key ingredient in our local eateries, they’re a staple.

So there you have it! 2024 is shaping up to be a year of delicious, sustainable, and health-conscious choices in South Africa’s food scene. Edible oils are just the start. As we embrace these trends, we’re not just eating; we’re experiencing a whole new world of flavours and values. Bon appétit!

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